Friday, 21 August 2015

Going Mobile with SEO

Search engine optimization (SEO) has become an important tool to help a website gain better visibility in search engine results. However, the fact that more people are doing their searches with mobile devices have necessitated a change to the game plan.

Monday, 17 August 2015

Monitoring an SME’s Success Online

Small and medium enterprises (SME) often face difficulty when promoting themselves to customers. This is no more apparent than in social media networks. Breaking past this barrier often requires the expert assistance of an online marketing specialist.

Sunday, 16 August 2015

Online Marketing Factors in the Success of Small and Medium Businesses

A couple of years ago, all it took for people to notice a business was to hand them colorful leaflets, or get featured on the TV and radio. Today, if you still rely solely on these tactics for your marketing campaigns, your business is not likely to flourish. This is the internet age, and it’s time to go digital. Online marketing isn’t something new for small and medium businesses to deliberate upon anymore. As a matter of fact, it may just be the opposite, considering it has been going on for a while now with no seeming end in sight. Yet, it’s surprising that many business owners in Toronto still has to appreciate just how taking their marketing strategies online is crucial to the overall success of their business.

Friday, 14 August 2015

SEO in Toronto: The Importance of Mobile Marketing to SEO Campaign

The success of a search engine optimization (SEO) campaign may no longer be possible without an effective mobile marketing strategy. Mobile phones are now used by most consumers as their primary access to the Internet, and this includes your target audience. Only a functional mobile SEO tactic will determine if your business will gain an edge over competitors this year. The importance of mobile marketing was further emphasized when Google released an algorithm designed specifically to evaluate the mobile-adaptability of pages. While adapting an SEO strategy is already difficult as it is, the entire website should also be compatible to both mobile and desktop devices as well.

Wednesday, 12 August 2015

PPC: Easy to Implement, Effective Online Marketing Tool for Law Firms

The likelihood of somebody obtaining your legal services hinges on your ability to promote your legal services and prove your knowledge of the law. Striking gold on both fronts will require some serious effort when it comes to attracting prospects in the Greater Toronto Area. In an article for Web Marketing Today, Melih Oztalay writes that certain online marketing tools can help you achieve the desired results. One such tool is pay-per-click advertising, which companies like WCS Solutions Inc. are in the best position to help you with. Also known as PPC, pay-per-click ads show up on the search page whenever Internet users key in relevant search terms. Upon clicking, users get rapidly directed to target landing pages on your website.

Monday, 10 August 2015

Using SEO and other tools to Drive Traffic to Your Toronto Website

Every business owner with an online presence needs various platforms to better market their product or service to prospect customers. Search engine optimisation (SEO) tends to be one of those tools, and using it requires a great deal of finesse. In an article for Business 2 Community, writer Varun Sharma said this is true of businesses that try to start over with a new direction for their online activities. Toronto is still doing well with its economic activities despite recent claims of a westward shift as far as economic nerve centres are concerned, with many fast growing companies located in the Greater Toronto Area, ProfitGuide stated in a 2014 study of local companies experiencing rapid growth. When you want your business to have a firm online market hold first and gradually move up in the future, SEO specialists like those at WCS Solutions, Inc. are ready to help you.