Saturday, 18 April 2015
Businesses in highly competitive markets like Toronto would need every edge or advantage they can get. In today’s digital world, one of the best ways to get ahead of your competitors is to work with a trusted Toronto online marketing company, like WCS Solutions, and develop an effective social media marketing campaign. After all, social media is now a large part of consumers’ everyday lives, and with millions of active users online each day, you can be sure your target market is on social media platforms.Of course, simply having a social media account isn’t enough. If you truly want to make the most out of social media marketing in Toronto,
Friday, 17 April 2015
Gone are the days when various facets of Toronto SEO practices like content marketing were merely intended to push products. Now, content is crafted to solve problems or provide information, aiming to develop an empathetic mentality so as to make people appreciate a product or services more. Nevertheless, not all strategies follow the same path; a business’ journey is heavily influenced by its marketing team and endeavors. In fact, the best marketers in the business mold their strategies and make them extremely adaptive; able to evolve with factors like consumer behavior and industry changes.
Monday, 13 April 2015
Search engine optimisation, or SEO, is perceived as the prime way to increase a website’s visibility among Internet users. However, search patterns and update now point towards how to temper SEO for more dynamic user preferences.
Reaching out to the ‘modern’ searcher through SEO practices relies on this basic thought: quality over quantity. By now, everyone in the search business probably knows a thing or two about keyword-stuffing—more importantly, the ills it brings. Keyword stuffing is an old, horrible SEO (black) hat trick which is exactly what its name implies: stuffing a specific page with searchable keywords in an attempt to manipulate its ranking in search engine results pages (SERPs).
Search engines like Google have ‘grown smarter’ as well. Regular updates have enabled search engines to automatically penalise sites for keyword-stuffing. Engines also view keyword-stuffing as spam.
On another note, one of the most definitive ways to reach the intended audience is to focus on building relationships. While links and social mentions are vital to successful search engine optimisation in Toronto and elsewhere, it’s the social connections that pay back better. Talking all about how good a product is can easily turn anyone into the dreaded “Sleazy Car Salesman” who everyone tries to avoid.
Monday, 6 April 2015
Social media has practically embedded itself in the workings of today’s modern society, and the business circuit is no exception. You share inspirational messages over Twitter, or like and comment on a new promo making the rounds on Facebook. If you truly want to make the most out of social media marketing, here are a few tips you should put to practice:
Timing is Everything
Like any online marketing method, social media marketing must be timed properly. This requires you to research and define your target market to see when majority of your customers are online. In general, according to an article from AdWeek.com, the best time to post on Facebook is between 2-5PM during the weekdays, while the best time to post on Twitter would be 1-3PM during the weekends.